“….super-easy to work with, listened, and did not force opinions on us unless asked. Working with MSM Design was very easy, they are very knowledgeable..."
Shortly after moving to Waunakee in 2005, I took a no-look leap off a very high cliff and started MSM Design Group with next to no contacts in the Dane County area. A few dependable builders and clients jumped aboard early-on, adding confidence and traction, and the momentum continued to build due to an unwavering reliance on the traits instilled in me by my parents: Faith, honesty, integrity, and old fashioned hard work. Today I am surrounded by a talented group of design & business associates who share those same values, and we've earned an amazing builder base and steady stream of excellent clients who appreciate things done the right way. I'm not a fan of any expectation that includes "yesterday or cheapest", it's my belief that a properly designed home requires a diligent process that will never be synonymous with "ASAP". Outside of work I'll forever fail to acknowledge I'm getting older, so my hobbies remain what they've always been; playing/coaching sports and being on the water. Having grown up on the lake and purchasing a ski boat at 16 before having a vehicle to pull it, it's no surprise that boating, skiing and fishing remain my greatest loves. Any time spent on the water near home, Lake Havasu, or our family cabin in Presque Isle is my heaven.
Being Heath's mother, I've been working with him since his date of birth in one way or another. We share some creative talents and mutual exasperations. While Heath was honing his remarkable skills for home design, I was entrenched in the auto business with my husband, Bud, who founded A-F Motors in 1965 and loved his business until his death in 2007, just after I published a book in 2005. We worshipped together, worked together, traveled to faraway places, hunted South Dakota pheasants, caught Canadian walleyes, enjoyed animals, gardening and yard work, and all the challenges and joys of dedication to our very large and well-knit, blended family. I'm now semi-retired to enjoyment of home and family, church work, sewing, knitting, gardening, yard work, my one remaining horse and dog, and helping Heath with his ambition to provide the best and most creative services to the clients of MSM Design.
I am Heath's daughter, and similarly to my Grandma Penny, I have been working with him since I was born. I graduated from the University of Wisconsin-Madison with a Bachelor of Arts degree in Psychology and a minor in Criminal Justice. I have worked for AmeriCorps and Gruber Law Offices as a Paralegal. I am now preparing to enter law school in the fall of 2022 and assisting my father with his incredible business in the interim. I am passionate about writing, reading, listening to music and podcasts, cooking, and traveling. I am very excited for the opportunity to help my father in any way I can as he continues to grow the business I've witnessed being built from the ground up my whole life.
I started working for MSM Design in August of 2013, after graduating from the University of Wisconsin-Milwaukee with my Bachelors of Science in Architectural Studies. Prior to that, I managed Lucky's Bar in Madison for 3 years, along with various other bartending jobs that supported me through college. I graduated from MATC with an Associates of Science in Architectural Technologies in 2011 before continuing my education at UW-M. I currently spend my days working with Marten Building & Design, which is owned by a very close friend and associate of MSM Design, Randy Marten. The ability for frequent design and construction collaborations between MSM and Marten Building helps all of us stay on top of our game. My hobbies include playing lots of sports including golf, softball, and volleyball. I enjoy traveling to see my brother in Hawaii and also to various friends scattered around the US. I am excited that someday soon I might be able to rescue a dog of my own. I also enjoy spending time at my family's land hunting, fishing & hiking around the hills of Southwest Wisconsin.
I started working with MSM Design doing various office tasks in the summer of 2020, and then evolved more into design later in the year. I draw knowledge and inspiration from my background of building log homes with my family in my younger years. I love watching everything come together. Seeing people’s dreams turn into reality and being able to help them to visualize EXACTLY what each detail will be on their finished home is such a wonderful feeling! I have 3 beautiful children, who are my pride and joy. In my spare time (haha!) I enjoy training and riding horses, teaching and being taught by yoga, hiking, snowboarding, stand-up paddle boarding, traveling, cooking, and reading. I’m so excited for the opportunity to work with, and learn from Heath. He is such a creative and talented designer and I’m grateful to be a part of it!!!
Riggins began overseeing all operations at MSM Design the moment he first stepped foot into the home office back in October of 2021. Whether eating sticks, running through muddy water, or rolling in any animal poop he can find, Riggins always has a smile on his face and is ready to please. While he hasn't dipped his toe (paw?) into designing homes yet, he's been dreaming of doing it while he's sleeping most of the work days. In his spare time (all the time?), Riggz enjoys a good swim, any time on the boat, meeting new friends, playing endlessly with his best friend Moxie, eating anything he finds off the ground, chasing insects, playing sports, and watching Ozark with the family. We are so blessed to have this wonderful guy on our team!!!
"....I have had the pleasure of working with Heath Follen and MSM Design on numerous occasions. During which time, they have provided (us) with excellent support in the (design) field. Our company strives to set ourselves apart from all other custom construction companies and we feel Heath and his Team has helped us make that possible. Whenever our in-house design team gets backed up to the point of needing additional assistance, I do not hesitate to reach out to Heath, knowing he will provide drawings that meet the high level of detail and professionalism that we hold ourselves to. He and his Team's work has been exceptional, always detailed and complete and of the highest quality. They are prompt, courteous and hardworking. They are not afraid to go the extra mile if they are asked. I can and do confidently recommend Heath and MSM Design as a solid and reliable supplier, and an expert in their field...."